(Self)Serving Marketing
Marketing is a fascinating subject to learn. For someone who does marketing for a living, it becomes a point of view, a way of thinking about the most trivial things. Just like a used car salesman can find a positive side to the worst car out there, an experienced marketer can find a convenient spin on any questionable product specification. It’s a feature, not a bug, remember? Back when I was in college, I was 100% sure that marketing was going to be my career choice. I mean, how could someone not be in love with it? All the creative work, all the mental exercise it takes to be good at this job seemed so fascinating. Mind you, my college years overlapped with the “Mad Men” release, as well as social media popularization. I was hot and ready for a long, productive, and, hopefully, innovative career. And then actual learning began. To learn any craft, one has to memorize terminology, boring definitions, and complicated abbreviations. But what put me off was ...